• Product
    Latest post news
    Covatic Smart Campaigns: Covatic, launches live campaign optimisation for publishers
    Latest post news
    Covatic launches Smart Campaigns, giving publishers live campaign optimisation inside their own ad product
    Product
    • Covatic Platform and Data
    • Covatic Smart Campaigns
    • Covatic Socio
    • Covatic Sense
    • Audio & Podcast
  • Technical
  • Insights
  • About
  • Contact
Platform login
Menu
  • Product
    • Covatic Platform and Data
    • Covatic Smart Campaigns
    • Covatic Socio
    • Covatic Sense
    • Audio & Podcast
    Latest post news
    Covatic Smart Campaigns: Covatic, launches live campaign optimisation for publishers
    Latest post news
    Covatic launches Smart Campaigns, giving publishers live campaign optimisation inside their own ad product
  • Technical
  • Insights
  • About
  • Contact
Insights

Product news

Get the latest updates on Covatic's product innovations and industry partnerships—new solutions, enhanced features, and strategic developments designed to maximise your advertising effectiveness.
Product news
All Blog CTV Events Feature News Product news Success Stories Tech
    A young woman in headphones looks into the distance, overlaid with Covatic's deep blue brand gradient and infinity mark. White text reads "Covatic | Smart Campaigns.
    Covatic launches Smart Campaigns 19/08/2026

    ExchangeWire highlighted the official launch of Covatic Smart Campaigns, an AI-powered engine designed to bring real-time campaign targeting to publishers across audio, CTV, and display. The coverage details how the platform replaces static ad delivery with daily AI optimizations, driving conversion-rate uplifts up to 60% in retail and 59% in B2B while integrating directly into major ad servers like Google Ad Manager, FreeWheel, and AdsWizz.

    A young woman in headphones looks into the distance, overlaid with Covatic's deep blue brand gradient and infinity mark. White text reads "Covatic | Smart Campaigns.
    Covatic launches Smart Campaigns live optimisation tool for publishers 19/08/2026

    MediaShotz recently covered the launch of Covatic Smart Campaigns, our AI-powered engine designed for real-time campaign targeting. The feature details how our technology evaluates exposed and unexposed audiences to redirect ad spend toward high-converting segments, delivering measurable conversion-rate uplifts for publishers.

    Comparison graphic contrasting flat conversions from static audience targeting against rising conversions over time powered by real-time campaign targeting.
    Covatic launches Smart Campaigns, giving publishers live campaign optimisation inside their own ad product 19/08/2026

    Podnews recently featured the launch of Covatic Smart Campaigns, our new AI-powered engine built for real-time campaign targeting. The coverage highlights how our technology analyzes exposed and unexposed audiences to shift ad spend toward high-converting segments, helping publishers deliver proven conversion-rate uplifts across multiple industries.

    "A black and white head-and-shoulders portrait of Dan (Covatic's CPO), a smiling man with a short beard, wearing a dark denim western-style button-up shirt against a blurred office background."
    Covatic Smart Campaigns: Covatic, launches live campaign optimisation for publishers 19/08/2026

    PodcastingToday recently featured the launch of Covatic Smart Campaigns, our new AI-powered engine that empowers publishers to optimize live campaign targeting to drive tangible business outcomes like sales and sign-ups. The article highlights how this real-time technology analyzes exposed and unexposed audiences, allowing operations teams to shift ad spend toward high-converting segments and deliver proven conversion-rate uplifts across multiple industries.

    Covatic x Türk Telekom Ventures: powering audience intelligence for Giftad Digital 05/03/2026

    Covatic is proud to announce a new strategic partnership with Türk Telekom Ventures: Powering Audience Intelligence for Giftad Digital.

    Covatic x Katz Digital: advancing campaign measurement 26/02/2026

    Covatic is proud to announce a new strategic partnership with Katz Digital.

    A dark blue graphic featuring the headline "FROM HOUSEHOLDS TO HUMANS" with "TO HUMANS" highlighted in bright cyan. Subtext reads "Unlocking true person-level addressability on TV" followed by "Winner: People’s Choice for Innovation at The Future of TV Advertising Global." The background features subtle curved white line patterns.
    From Households to Humans: How “Covatic Sense” Unlocks the Future of CTV Addressability 09/01/2026

    Unlock true person-level addressability on TV. Discover how Covatic Sense moves the industry From Household to Human - delivering the precision of digital with the power of the big screen.

Stay ahead with our newsletter.

Every few weeks, you’ll get actionable strategies for improving cross-platform targeting and attribution, advancing your addressability solutions, and connecting with audiences across all touchpoints—from mobile and web to smart speakers and CTV. You can unsubscribe in one click and we will never share your email address.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Consent

More addressable.
More effective.
More private.

  • Privacy Policy
  • Anti-slavery policy
  • Sustainability
  • B Corp™ impact report
  • Help & FAQs
  • Product
  • Insights
  • Technical
  • About
  • Contact
Covatic Ltd. is a private limited company registered in England and Wales with registered number 10422855 at C/O Browne Jacobson LLP, 15 Floor, 103 Colmore Row, Birmingham, UK, B3 3AG
Platform login