Broad insights from trusted first party and offline consented sources
Client-defined models
In-moment and contextual segments
High value audiences
Revenue
No need for user login
Does not rely on third-party cookies (so works in non-Chrome browsers)
No Apple IDFA and doesn’t trigger ATT
Maximising addressable reach
Reputation
Take a proactive and positive stance on privacy, enhancing your brand and increasing client trust and engagement
Minimise risk of a regulatory breach—no personal data held or traded
Build audience trust
Reliability
Complete transparency in how segments are created, delivering trustworthy audiences in which everyone has commercial confidence
Future-proof, resilient to regulatory change, viable across different territories with different regulatory approaches
A technology and a partnership that can deliver at scale and over the long-term
Designed to be better
An innovative on-device solution
Our SDK inside your app, website or set top box learns about the user and decides which ad segments they belong to.
Making ad decisions locally means we don’t have to track users across the internet—we don’t use third-party cookies. We don’t collect and process personal data on our servers. And we don’t rely on an ID. There’s also no need for a DMP.
Building compelling audiences
We use trusted, consented data sets such as CACI ACORN or Experian Mosaic
This is done via an on-device lookup, preserving privacy
This gives us enormous breadth in creating segments
Socio-demographic data
Media consumptions
First party models
Signed-in user data
Covatic audience modeling
First party data
Semantic Location – in home, out of home, region...
Other same publisher apps on device
Network and sensor data
Device characteristics
Device and sensor data
Work with us
Include the SDK in any of your platforms
Gain highly accurate insights and create actionable campaigns
Watch as all of your users become addressable
Get in touch
Send us a note to find out more about our products and to book a demo