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Get the latest updates on Covatic’s product innovations and industry partnerships—new solutions, enhanced features, and strategic developments designed to maximise your advertising effectiveness.
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    A young woman in headphones looks into the distance, overlaid with Covatic's deep blue brand gradient and infinity mark. White text reads "Covatic | Smart Campaigns.
    Covatic launches Smart Campaigns 19/08/2026

    ExchangeWire highlighted the official launch of Covatic Smart Campaigns, an AI-powered engine designed to bring real-time campaign targeting to publishers across audio, CTV, and display. The coverage details how the platform replaces static ad delivery with daily AI optimizations, driving conversion-rate uplifts up to 60% in retail and 59% in B2B while integrating directly into major ad servers like Google Ad Manager, FreeWheel, and AdsWizz.

    A young woman in headphones looks into the distance, overlaid with Covatic's deep blue brand gradient and infinity mark. White text reads "Covatic | Smart Campaigns.
    Covatic launches Smart Campaigns live optimisation tool for publishers 19/08/2026

    MediaShotz recently covered the launch of Covatic Smart Campaigns, our AI-powered engine designed for real-time campaign targeting. The feature details how our technology evaluates exposed and unexposed audiences to redirect ad spend toward high-converting segments, delivering measurable conversion-rate uplifts for publishers.

    Comparison graphic contrasting flat conversions from static audience targeting against rising conversions over time powered by real-time campaign targeting.
    Covatic launches Smart Campaigns, giving publishers live campaign optimisation inside their own ad product 19/08/2026

    Podnews recently featured the launch of Covatic Smart Campaigns, our new AI-powered engine built for real-time campaign targeting. The coverage highlights how our technology analyzes exposed and unexposed audiences to shift ad spend toward high-converting segments, helping publishers deliver proven conversion-rate uplifts across multiple industries.

    "A black and white head-and-shoulders portrait of Dan (Covatic's CPO), a smiling man with a short beard, wearing a dark denim western-style button-up shirt against a blurred office background."
    Covatic Smart Campaigns: Covatic, launches live campaign optimisation for publishers 19/08/2026

    PodcastingToday recently featured the launch of Covatic Smart Campaigns, our new AI-powered engine that empowers publishers to optimize live campaign targeting to drive tangible business outcomes like sales and sign-ups. The article highlights how this real-time technology analyzes exposed and unexposed audiences, allowing operations teams to shift ad spend toward high-converting segments and deliver proven conversion-rate uplifts across multiple industries.

    Covatic x Türk Telekom Ventures: powering audience intelligence for Giftad Digital 05/03/2026

    Covatic is proud to announce a new strategic partnership with Türk Telekom Ventures: Powering Audience Intelligence for Giftad Digital.

    Covatic x Katz Digital: advancing campaign measurement 26/02/2026

    Covatic is proud to announce a new strategic partnership with Katz Digital.

    A dark blue-tinted photograph with white text overlay that reads "Covatic Sense" in the center and a "covatic" logo in the bottom right corner. The background photo shows a couple relaxing on a sofa in a dimly lit living room, seen from behind, watching a television.
    Covatic Sense: New solution unlocks individual addressability & attribution for connected TV 16/01/2026

    Covatic Sense brings digital-grade precision to Connected TV. By moving beyond the 'Household Proxy,' our new solution delivers true person-level targeting and measurement, allowing advertisers to achieve accurate attribution on the big screen.

    A graphic design featuring a large, abstract swirl shape acting as a mask to reveal a photograph of a person relaxing on a sofa. The background surrounding the shape is deep blue and textured with subtle, semi-transparent digital data screens and interface graphics.
    Covatic Sense launch aims to brings individual addressability to connected TV 16/01/2026

    Covatic announces the launch of Covatic Sense, a privacy-first solution that transforms Connected TV (CTV) by delivering true person-level targeting. Learn how this on-device technology replaces the 'Household Proxy' to unlock digital-grade precision and accurate attribution.

    Let’s meet at The Future of TV Advertising Global 03/12/2025

    Let's meet at The Future of TV Advertising Global.

    Promotional image for the IBC 2025 event. The poster features the IBC logo and the text "IBC 2025," along with the dates "September 12-15" and the location "RAI Amsterdam.
    Let’s meet at IBC 2025 15/08/2025

    Connect with our team in Amsterdam at IBC 2025.

    Let’s meet at DMEXCO 2025 12/08/2025

    Connect with our team in Cologne at DMEXCO 2025.

    Covatic’s Audience Retargeting aims to transform cross-platform digital ads 08/08/2025

    Audience Retargeting by Covatic enables advertisers and publishers to precisely re-engage users who have been exposed to campaigns across multiple digital platforms - significantly increasing conversion likelihood across websites, apps, digital audio, and connected TV (CTV).

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Covatic Ltd. is a private limited company registered in England and Wales with registered number 10422855 at C/O Browne Jacobson LLP, 15 Floor, 103 Colmore Row, Birmingham, UK, B3 3AG
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