Covatic launches Smart Campaigns live optimisation tool for publishers

Covatic, the audience solutions company for publishers and broadcasters, today announced the launch of Covatic Smart Campaigns, a publisher-controlled optimisation engine that lets publishers reshape campaign targeting while campaigns are still live, optimising directly for the advertiser’s business outcomes: sales, purchases, sign-ups and visits.

Most audio, CTV, and display campaigns lock their audience in at launch. If targeting is poor, or stops performing mid-flight, publishers have no mechanism to correct it, and advertiser spend continues to flow to people who never convert.

Advertisers increasingly want proof of business outcome, not reach and frequency after the fact…