Covatic Smart Campaigns: Covatic, launches live campaign optimisation for publishers
19/08/2026
by Podcasting Today on 18th August 2026 in News
Publishers now have the ability to optimise campaign targeting in real time, directly focusing on the outcomes advertisers value most, such as sales, purchases, sign-ups and visits.
Covatic has introduced Smart Campaigns, an optimisation engine that allows publishers to adjust campaign targeting while campaigns are still running.
Covatic’s Audience Retargeting delivers 0.17% CTR – 3x the industry standard benchmark – demonstrating exceptional cross-platform engagement precision for Cancer Research UK’s Race for Life campaign.
