Covatic launches Smart Campaigns, giving publishers live campaign optimisation inside their own ad product

19/08/2026

by Podnews on 18th August 2026 in News

Covatic, the audience solutions company for publishers and broadcasters, today announced the launch of Covatic Smart Campaigns, a publisher-controlled optimisation engine that lets publishers reshape campaign targeting while campaigns are still live, optimising directly for the advertiser’s business outcomes: sales, purchases, sign-ups and visits.Most audio, CTV, and display campaigns lock their audience in at launch. If targeting is poor, or stops performing mid-flight, publishers have no mechanism to correct it, and advertiser spend continues to flow to people who never convert. Advertisers increasingly want proof of business outcome, not reach and frequency after the fact.

Smart Campaigns uses AI-powered evolutionary algorithms and real-time attribution data to compare exposed and unexposed audiences across every observable segment, then grades each one and recommends which to add or remove…

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Comparison graphic contrasting flat conversions from static audience targeting against rising conversions over time powered by real-time campaign targeting.

Covatic’s Audience Retargeting delivers 0.17% CTR – 3x the industry standard benchmark – demonstrating exceptional cross-platform engagement precision for Cancer Research UK’s Race for Life campaign.

Covatic launches Smart Campaigns, giving publishers live campaign optimisation inside their own ad product

Covatic Smart Campaigns: Covatic, launches live campaign optimisation for publishers