Unlock the measurement potential of audio
For too long, audio has been a “blind spot” for performance marketers. Covatic Smart Campaigns change that by bringing digital-grade attribution and real-time optimisation to the podcast and digital audio space.
Why audio publishers choose Covatic
We solve the specific technical “pain points” that prevent audio advertisers from seeing the true value of their engagement.
Bridge the measurement gap: Use our lightweight matching technology to link audio ad exposure directly to website visits and purchases.
Rapid deployment: Launch Smart Campaigns without the friction. Our lightweight setup integrates alongside your existing workflow, enabling your team to start tracking and improving digital audio performance almost immediately.
Inventory yield: Stop wasting premium audio impressions on low-converting segments; our AI ensures you reach the listeners most likely to take action.
Third-party addressability: Deliver targeted advertising across your entire podcast inventory, including impressions served in third-party environments.
Evidence-based success: Provide your advertisers with concrete CPA and ROAS data that proves the impact of their spend, moving beyond basic metrics to provide the high-level evidence required to definitively demonstrate campaign ROI.
Our audio partners
The world’s leading audio publishers rely on Covatic for addressable precision and performance measurement.
The audio performance loop
The process is operationally simple and designed to sit alongside your current ad server macros.
- Tag the impression: A simple publisher pixel is deployed via your existing ad server to track listener exposure.
- Capture the outcome: The advertiser’s page records the conversion event.
- Match the signals: Our AI matches metadata to attribute the listener’s journey.
- Optimize the buy: The system automatically adjusts targeting in real-time, focusing your inventory on high-performing listener profiles.