Covatic Supercharges Contextual Targeting with Full Support for IAB Content Taxonomy Audiences
by on 12th Jun 2025 in News
Covatic, the leading provider of privacy-first audience solutions, today (12th June, 2025) announced a significant enhancement to its platform with the introduction of full support for IAB Content Audiences. This update enables publishers, advertisers, and marketers to harness contextual targeting at scale, allowing them to engage the right audience with the right content while maintaining full privacy compliance.
The integration of the IAB Content Taxonomy v2.2 unlocks access to over 700 pre-defined audience segments, allowing Covatic users to segment and target audiences based on their content consumption preferences. The IAB Content Taxonomy provides a universal standard for categorising digital content, enabling advertisers and publishers to effectively engage audiences without relying on personal data.
“We’re delighted to introduce IAB Content Audiences to the Covatic platform,” said Dan Pike, chief product officer, Covatic. “This feature is a major milestone in our mission to provide privacy-first audience solutions that deliver exceptional results. By merging the IAB’s industry-standard taxonomy with our advanced LLM embeddings technology, we’re empowering our clients to achieve unmatched precision and scale in their contextual targeting efforts.”
Covatic’s technology achieves an impressive 65%-85% precision and recall rate in identifying household members, setting a new benchmark in CTV advertising accuracy.
