Hello, we are Covatic

We help media companies deliver
private-by-design, addressable advertising
without exposing personal data

Privacy first with no commercial compromise

We do ad tech the right way

Covering all major platforms

We unlock value

Broad insights from trusted first party and offline consented sources

Client-defined models

In-moment and contextual segments

High value audiences

Revenue

No need for user login

Does not rely on third-party cookies (so works in non-Chrome browsers)

No Apple IDFA and doesn’t trigger ATT

Maximising addressable reach

Reputation

Take a proactive and positive stance on privacy, enhancing your brand and increasing client trust and engagement

Minimise risk of a regulatory breach—no personal data held or traded

Reliability

Complete transparency in how segments are created, delivering trustworthy audiences in which everyone has commercial confidence

Future-proof, resilient to regulatory change, viable across different territories with different regulatory approaches

A technology and a partnership that can deliver at scale and over the long-term

Designed to be better

An innovative on-device solution

Our SDK inside your app, website or set top box learns about the user and decides which ad segments they belong to.

Making ad decisions locally means we don’t have to track users across the internet—we don’t use third-party cookies. We don’t collect and process personal data on our servers. And we don’t rely on an ID. There’s also no need for a DMP.

Building compelling audiences

Socio-demographic
data

We use trusted, consented data sets such as CACI ACORN or Experian Mosaic

This is done via an on-device lookup, preserving privacy

This gives us enormous breadth in creating segments

First party data

Media consumptions

First party models

Signed-in user data

Covatic audience modeling

Device
and sensor data

Semantic Location – in home, out of home, region...

Other same publisher apps on device

Network and sensor data

Device characteristics