Move beyond retrofitted retail classifications to a socio-economic layer built for the way digital media is bought and sold. Covatic Socio is our own classification, built by Covatic directly from national census data and aligned natively to IAB Audience Taxonomy 1.1. Ten Groups and up to forty Types across four addressable dimensions, indexed against the national average, transactable in OpenRTB and Google PPS.

Bridge the gap between big-screen impact and digital-level precision. Covatic Sense is the first CTV solution to move beyond household-level guesses to 100% verified human presence detection. By identifying who is in the room and watching, we enable individual addressability and cross-device attribution – linking TV ad exposure directly to mobile actions and final purchases.

Scale with Confidence. Our solutions seamlessly integrate across devices and platforms, from mobile and web to smart speakers and connected TV, empowering you to capture more value from your audience wherever they are.

Deliver Better Outcomes. Our AI-powered Smart Campaigns use real-time attribution data to dynamically refine targeting, ensuring every impression served drives a measurable conversion and improves your overall ad spend efficiency.

Achieve Higher Yields. With a proven 58% increase in ad yields on smart speaker devices and higher eCPM rates, Covatic drives measurable revenue growth.

Privacy-first architecture. Covatic prioritises edge computing to process data locally on users’ devices, ensuring foundational audience insights stay protected.

Highly compliant. Minimal tracking. We rely on anonymised signals and cohort codes to deliver targeted ads that respect global privacy standards. Our solutions are built to be GDPR compliant, maintaining peak campaign performance without invasive tracking.