Covatic Launches the Covatic Tag, Enabling Rapid Audience Data Integration for Publishers
by on 3rd Jun 2025 in News
Covatic today (June 3rd, 2025) announced the launch of the Covatic Tag, designed to empower publishers, broadcasters, and media owners with streamlined access to premium audience data solutions.
The new Tag enables media organisations to deploy high-quality Covatic audiences with just a simple tag manager configuration. Advertising teams can set up the Covatic Tag themselves without the need to involve their software development teams. This accelerates deployment while maintaining full compatibility across CTV, mobile, and digital platforms.
Daniel Pike, chief product officer at Covatic, said, “We are excited to launch the Covatic Tag, giving our clients enhanced flexibility in how they access our audience solutions. By prioritising simplicity and rapid deployment, we’re enabling teams to focus on leveraging data rather than managing integrations.”
The Tag’s lightweight architecture supports direct data exchange between Covatic’s platform and client systems, streamlining workflows for audience segmentation and targeting. Designed with scalability and efficiency in mind, it allows organisations to seamlessly integrate high-quality audience segments into their workflows.
Covatic’s technology achieves an impressive 65%-85% precision and recall rate in identifying household members, setting a new benchmark in CTV advertising accuracy.