Covatic Launches Audience Retargeting Solution to Transform Cross-Platform Digital Advertising
by on 07th Aug 2025 in News
Covatic, the leading provider of privacy-first audience solutions, today (7th August, 2025) announces the launch of Audience Retargeting, an advanced solution that enables advertisers and publishers to precisely re-engage users who have been exposed to campaigns across multiple digital platforms. This innovative technology transforms how digital advertising works by creating cohesive brand narratives that significantly increase conversion likelihood across websites, apps, digital audio, and connected TV (CTV).
In today’s increasingly fragmented media landscape, where users encounter brand messages across countless platforms, single ad exposures frequently fail to drive meaningful engagement and convert initial interest into lasting action. Covatic’s Audience Retargeting directly addresses this critical challenge.
Audience Retargeting enables unprecedented cross-platform audience identification and re-engagement capabilities through a fully privacy-compliant approach that maintains the highest data protection standards.
Covatic’s Audience Retargeting delivers 0.17% CTR – 3x the industry standard benchmark – demonstrating exceptional cross-platform engagement precision for Cancer Research UK’s Race for Life campaign.
