by on 15th January 2025 in News
Covatic, today announced the launch of Covatic Sense, a privacy-first solution that fundamentally transforms the Connected TV (CTV) value proposition by delivering true person-level targeting and measurement.
For decades, TV advertising has relied on the “Household Proxy”, targeting the location rather than the viewer. This “blind spot” has resulted in significant wasted ad spend, ineffective frequency capping, and a migration of budget toward digital platforms that offer individual targeting.
Covatic’s Audience Retargeting delivers 0.17% CTR – 3x the industry standard benchmark – demonstrating exceptional cross-platform engagement precision for Cancer Research UK’s Race for Life campaign.
