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Major UK Charity’s Flagship Event Hits 3x CTR Benchmark with Covatic’s Audience Retargeting Technology
28/08/2025
by on 28th Aug 2025 in News
Major UK charity partnered with Octave to drive sign-ups for its flagship fundraising campaign. The challenge: connect with potential donors across a fragmented media landscape and move beyond single ad exposures to meaningful engagement.
Using Covatic’s privacy-compliant Audience Retargeting technology, they transformed this challenge into remarkable results. The cross-platform campaign delivered a 0.17% click-through rate, three times the industry standard, while also generating valuable audience intelligence to shape future campaigns for the UK charity. Full case study results here.
Covatic’s technology achieves an impressive 65%-85% precision and recall rate in identifying household members, setting a new benchmark in CTV advertising accuracy.
