ExchangeWire highlighted the official launch of Covatic Smart Campaigns, an AI-powered engine designed to bring real-time campaign targeting to publishers across audio, CTV, and display. The coverage details how the platform replaces static ad delivery with daily AI optimizations, driving conversion-rate uplifts up to 60% in retail and 59% in B2B while integrating directly into major ad servers like Google Ad Manager, FreeWheel, and AdsWizz.
