TV offers incredible reach, engagement, and quality content in a trusted, brand-safe environment. Yet, ad spend continues to migrate to platforms like Google, Meta, and Amazon. The reason is simple: digital targets the individual, whereas TV targets the household.
Join us in London this December as we reveal how to solve this “household” limitation once and for all.
Our CEO, Nick Pinks, will be taking the Innovation Hub stage to unveil an industry-first solution that accurately identifies the anonymous viewer behind the screen – without intrusive logins or hardware.
Don’t miss the session:
- Topic: From Households to Humans: Unlocking True Person-Level Addressability on TV
- Speaker: Nick Pinks, CEO, Covatic
- When: Tuesday, 9 December | 16:20 – 16:35
- Where: Hall Two (Innovation Hub)
We will demonstrate how unlocking true person-level precision empowers advertisers to target better and publishers to win back revenue.
Let’s talk about your adtech challenges. Our team is here to explore how our audience solutions can help you drive better targeting and advertising outcomes. Fill out the form below to schedule a meeting with us in London.
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Covatic’s Audience Retargeting delivers 0.17% CTR – 3x the industry standard benchmark – demonstrating exceptional cross-platform engagement precision for Cancer Research UK’s Race for Life campaign.
