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    Covatic Sense: New solution unlocks individual addressability & attribution for connected TV
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    Covatic’s new Audience Linking tool lets media owners pool users
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Platform Guides

Access frequently asked questions and step-by-step guides to help you use our platform and navigate our audience and ctv solutions. find the support you need to manage campaigns, integrate our technology, and get started with covatic.
Platform Guides
All Audience Data Platform Guides
    Build Retargeting Audiences. A blue-tinted graphic featuring a smiling woman and an audience icon.
    Build Retargeting Audiences

    This guide outlines how to build Retargeting Audiences...

    Update Segment Status

    This guide outlines how to manage and change the status of your Audiences...

    Target Users with Event Traits

    This guide outlines how to use Event Traits to target audiences based on...

    Permanently Delete Segments

    This guide outlines how to permanently delete an audience from the...

    Exclude Traits from Segments

    This guide outlines how to use the Exclude feature in the Advanced Audience...

    Duplicate Audience Segments

    This guide outlines how to duplicate an existing audience within the...

    Define Audiences with Standard Traits

    This guide outlines how to use Standard Traits to define your audience segment...

    Create Simple Audiences

    This guide outlines how to manually create a targeted segment using the Simple...

    Create and Apply Audience Segment Tags

    This guide outlines how to create and apply Audience Tags to organise your...

    Configure Custom Traits: IAB Taxonomy

    This guide outlines how to use Custom Traits to target audiences based on...

    Configure Custom Traits: Age & Gender

    This guide explains how to use Custom Traits to target specific age groups...

    Activate Smart Boost

    This guide outlines how to use the Smart Boost feature within the Covatic...

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