Covatic launches A-Type, a solution to the ID and privacy challenge faced by the Digital Advertising industry
PRESS RELEASE – Originally published by The Drum A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed to be GDPR, CCPA and Apple ATT safe and doesn’t require users to login. London, UK 8th June 2021: Covatic, the fast-growing Techstars […]
Covatic signs strategic partnership with Birmingham City University
PRESS RELEASE – Originally published in Marketing Communication News The partnership will result in a research and innovation boost for data science, net zero and 5G applications Covatic is a high technology start-up, based in Birmingham. Its product development programmes seek to empower media companies to deliver exceptional in-app experiences by identifying when, where and […]
Covatic joins as member of IAB UK as it readies itself for further growth
PRESS RELEASE – Published in (AD)HUGGER Covatic, a fast-growing technology company which empowers media companies by delivering private by design audience segmentation, has joined the Internet Advertising Bureau (IAB UK) as it continues to help marketers grapple with a shifting and evolving digital landscape. This news comes as the start-up scales rapidly, and offers a […]
ECA meets: Daniel Pike, Chief Product Officer, Covatic
Ecommerceage met Dan Pike A young but rapidly growing ad tech business, Covatic grew from the conviction that there had to be a better way to provide content to consumers—not only content they would love but also content delivered at the right time, via the right medium and in the right place, all without compromising […]
Privacy is a consumer right – but let’s not oblige the tech giants to police it
In a time of impending change for targeted marketing, all eyes are on the companies who, by virtue of their size, are becoming the de-facto privacy-enforcing rule-makers of the digital ecosystem. We’re all aware of the substance of Google’s cookie less plans, which follow similar moves made by Mozilla and Apple’s Safari. And earlier this month, […]
Company profile: Covatic
Originally published in Mobile Marketing Magazine Mobile Marketing Magazine discusses targeting advertising without tracking, the importance of smart personalisation in apps, and serving content whilst securing personal data with Covatic CEO Nick Pinks. Mobile Marketing: So what’s the story behind Covatic? Nick Pinks: Covatic creates the tech, data and tools to drive targeted and engaging in-app experiences […]
CNBC Squawk Alley Interview Covatic
Nick Pinks was recently on CNBC taking part in an interview workshop breaking down the imp…
Sports Loft Podcast: Personalisation in Sport
Alexandra Wilis of Wimbledon and Nick Pinks of Covatic chatted about what personalisation m…
Dear Google, You’re definitely right about a couple of things
At first glance, Google’s decision to ditch third-party cookies in its market-leading Chro…
Adtech’s words are meaningless, it is actions that will influence change
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.
