This unified, measurable strategy places CTV at the centre of a fully connected ecosystem – unlocking a massive opportunity for broadcasters to prove the commercial impact of the big screen.

• The signal – presence detection: Covatic identifies anonymous, human-level presence in real-time by detecting the individual’s device within the room. This builds a holistic view of the viewer, allowing for addressability that moves beyond household-level proxies.
• The activation – individual targeting: Ads are delivered at the optimal moment of engagement because the system knows exactly who is watching. This eliminates wasted impressions on other household members and ensures premium inventory reaches the intended individual.
• The action – omni-channel retargeting: Big-screen exposure is bridged to the individual’s personal devices. Whether via mobile, web, or social, the viewer is re-engaged with relevant follow-up content that maintains the momentum of the initial TV impression.
• The result – closed-loop attribution: The purchase is attributed back to the big screen exposure. The agency and brand have reportable metrics, showing it worked – and how to improve future campaigns.

Digital parity: achieve seamless alignment between traditional and digital campaigns with precision planning.

Dynamic household detection: use advanced wi-fi-based technology to adapt to shifting viewing behaviours throughout the day.

Shared screen precision: target the right person at the right time on the most impactful screen in the house.

Portfolio efficiency: unlock unmatched results by adapting campaigns across multiple smart tvs within a single home.

Privacy-forward targeting: achieve high-precision targeting that protects user data without sacrificing performance.