As we look back on 2024, it’s clear this year reshaped the digital landscape, marking a turning point for technology, innovation, and consumer engagement. From groundbreaking advancements in AI and accessibility to the explosive growth of retail media and digital audio, the year was defined by progress. Streaming services evolved, privacy took center stage, and data practices faced critical scrutiny, driving the adoption of more ethical and transparent solutions. These milestones not only redefined how businesses connect with audiences but also laid the foundation for a more connected, addressable, and impactful future in digital marketing.
Covatic’s technology achieves an impressive 65%-85% precision and recall rate in identifying household members, setting a new benchmark in CTV advertising accuracy.
