How it works
Get under the hood of Covatic’s audience and CTV solutions. Explore how we build audiences, process data, and deliver results—complete with diagrams, documentation links, and privacy FAQs.
Covatic for Mobile & Browser
Covatic for mobile and browser is an advanced ad-tech solution. It is simple to setup and can be integrated into your audio, video and text products. Powerful, intuitive tools help you explore, build and sell a wide range of high value audiences.
Covatic for CTV
Covatic’s innovative approach for Connected TV works by processing information right inside the customer’s set-top box. This way, you can deliver targeted advertising to specific groups of users efficiently, without the need for cross-platform identifiers or the sharing of data.
Achieve precise targeting without losing privacy through ID use – ID-less targeting, without ID-loss.
Person-level addressability on CTV
Revolutionising connected TV advertising, Covatic’s advanced technology delivers person-level targeting with unparalleled precision. By integrating seamlessly with connected TVs, the system uses Wi-Fi detection to identify household members based on device presence and activity. Real-time analysis enables the creation of anonymous unique identifiers and demographic-specific advertising cohorts, enhancing audience targeting. With a commitment to strict privacy standards and a software-free experience for users, this solution redefines advertising strategies in the connected home environment, offering data-driven insights for impactful engagement.
Launch Campaigns in One Click
- Elevate your audience strategy with Covatic. Precision-targeted, privacy-first, and efficient, we help you to create high-value, wide-reach audiences that drive results.
- One-click publishing: Publish your audience with a single click, ensuring it’s campaign-ready across all devices using your preferred ad manager, like Google Ad Manager (GAM).
- Audience-level insights: Build a detailed understanding of your target audience with instant access to demographics like age, location, income, and family structure. Generate quick reports and save findings for easy, ongoing access.
Using our platform
Logging into our platform
Simple audience build
AI smart builder
Publisher insights
Segment level insights
Advanced audience build
The data behind Covatic audiences
Achieve precise, privacy-focused targeting with rich, customisable insights. Access location clusters (home, work, regions), device intelligence (brand, OS, network), media consumption patterns (content type, duration, engagement), and demographic profiles—all while maintaining full privacy compliance.
Help & FAQs
Covatic’s on-device solution processes information directly on consumers’ devices, enabling providers to deliver relevant advertising to anonymous user groups (cohorts) with enhanced privacy.
No personal data of any identifiable individual is processed.
Our documentation is your step-by-step guide to integrating Covatic SDKs into your apps, websites, or smart speaker products. Everything you need to get started is just a click away.
Need assistance with your Covatic products? Our resources are here to guide our customers every step of the way.
Under current U.S. privacy and consumer protection laws, Covatic’s connected TV solution presents a lower risk profile
relative to other offerings in the market, which rely on the use of cross-platform identifiers to target advertising. By processing
information directly on the device, it allows device providers to deliver relevant advertising to appropriate groups of users
without the need for cross-platform identifiers.
The e-Privacy Directive Article 5(3) and PECR in the UK concern the reading and writing of information to a user’s device. Covatic’s standard on-device solutions do read and write to a user’s device and so do require relevant consent.
Covatic’s solutions ensure data security by never exposing or sharing input data processed on devices. Using industry best practices like AES encryption, all data is anonymised to prevent identification, ensuring robust privacy protection.
You can view our complete privacy policy here. It outlines how we collect, use, and protect your data.