Create Simple Audiences

Feature Overview

The Simple Audience Builder (accessed via the “Build your own” workflow) provides a manual, granular way to define your audience. You can hand-select specific demographic and behavioural traits to ensure your campaign reaches the exact profile you need.

Prerequisites

• A registered Covatic
• Access to the Audiences or Advertising

Step-by-Step Instructions

1. Access the Audience Builder

From your main dashboard, you can initiate the process in two ways:

• Click the Audiences icon in the left-hand sidebar.
• On the Audiences page, locate the “Build a new audience” card and click the + (Plus) button or the Start

2. Choose the Manual Workflow

The platform will ask how you want to build your audience.

• Select the Build your own
• Click Start to begin the step-by-step configuration.

3. Select Targeted Traits

In Step 2 of 3 (“Build your audience”), you will define the traits of your segment.

• Click the + Standard Trait
• Use the category menu to find and select your criteria. Illustrative examples include:
  • Housing: House type (e.g., “Detached house”).
  • Transport: Car ownership (e.g., “Number of cars: 1”).
  • Finance: Household Annual Income (e.g., “£40,000–£49,999”).
• Once your traits are selected, click the Select Traits button at the bottom right.

4. Review Segment Reach

Before proceeding to the summary, check the real-time metrics on the right:

• Reach: The estimated number of users that fit your criteria.
• % of Total Audience: Your segment’s size relative to the entire platform.
• Click Next: Summary to continue.

5. Finalise the Audience Profile

On the Summary page (Step 3 of 3), the platform will generate a profile for your new segment.

• Edit Title: Click the Edit icon next to the auto-generated name to give your audience a descriptive title (e.g., “Single Car Owners”).
• Generate Description: Use the text box to review the AI-generated summary of your audience’s characteristics.
• Review Visuals: Scroll down to see the Group Reach and Platform Reach charts to visualise how your audience is distributed.

6. Save and Publish

• Click the Save and Publish button at the bottom of the screen.
• A confirmation prompt will appear; click Create to finalise.

Alternatively, click Save Draft so that the Audience can be edited or put live at a later time.

Success Verification

Once saved, you will be returned to the Audiences list.

• Notification: Look for a green banner at the top right confirming: “You have created a new audience!”
• Status: Your new segment will appear in the list with a green Live You can click on the audience name at any time to view the Audience Details page and review your metrics.

Pro-Tip: Keep an eye on the reach count while selecting traits. If your audience becomes too niche, the reach may drop too low to effectively scale your campaign.