Target precisely. Perform better.
Transform your advertising results with audience solutions that actually work.
Target, understand & grow your most valuable audiences
Create and sell premium audiences that advertisers can’t find anywhere else.
Individual CTV targeting: True one-to-one engagement on the most important screen in the house.
Smart Campaigns: Audiences that automatically optimise in real-time based on actual customer actions – continuously learning from clicks and purchases to deliver better ROAS and lower CPAs throughout your campaign.
Enriched audiences: Unlock the value of your first party data; add unique Covatic audiences; broaden your offer with Experian and CACI datasets.
Activate your data across any platform, seamlessly
Unify your fragmented data and activate it across 100% of your audience on every platform.
Audience Linking clean room: Securely connect user data from disparate properties (web, app, CTV) to create a single, powerful view of your audience and onboard third-party data such as retail media datasets.
Complete platform support: Deploy a consistent strategy across the entire digital ecosystem, including web, iOS/Android apps, CTV, and Smart Speakers.
Universal campaign compatibility: Work across all your commercial models, from Direct Sold and Programmatic to Google’s Publisher Provided Signals (PPS) and Limited Ads.
Attribute & improve your advertising ROI
Demonstrate attributed campaign effectiveness and make every campaign smarter than the last
Simple, powerful attribution: Connect ad exposure directly to advertiser outcomes like website visits and purchases to demonstrate clear, tangible value.
AI-driven performance optimisation: Our Smart Campaign feature uses attribution data as fuel, automatically refining targeting in real-time to improve campaign performance and optimise ad spend.
Audience extension and retargeting: Find and re-engage your first-party audiences on third-party platforms like YouTube or the open web, massively increasing campaign scale and driving users down the funnel.
Covatic unlocked over 500 new audience segments we never had access to before. The precision and depth of targeting has transformed how we understand and reach our audiences.