Audience Solutions
Target precisely. Perform better.
Transform your advertising results with audience solutions that actually work.
Our audience solutions
Our platform makes complex targeting simple – whether you want to use pre-built audiences, create custom segments, or let our AI Smart Builder uncover new opportunities for you. Everything integrates seamlessly with your existing ad stack, while AI-powered insights help you monitor what’s working and optimise what isn’t.
Get up and running fast with intuitive design that puts you in control of better audience engagement.
Create Audiences
Create highly targeted audiences with unparalleled precision using our advanced tools.
- Build precise profiles – Use your first-party data across demographics, location, and campaign objectives to reach exactly who you want.
- Understand content consumption patterns – Get AI-powered insights that reveal what your audiences actually engage with, not just what they click.
- Refine with behavioural data – Leverage video views, audio streams, TV starts, and page interactions to optimise your targeting strategies in real-time.
Understand Audiences
Build detailed audience profiles with insights that reveal true consumption behaviour.
- See the complete picture – Access consumption patterns, indexed traits, and subscriber behaviour within one simple dashboard.
- Build audiences your way – Configure using standard traits or let AI Smart Builder create tailored segments from your brief.
- Access real-time data – See reach and inventory stats instantly while refining targets with advanced tools like Smart Boost.
- Streamline your workflow – Get AI summaries, auto-generated titles, and customisable formats for faster optimisation.
Link Audiences
Link audiences across platforms and unlock new revenue.
- Connect your audiences everywhere – Track user actions across devices and platforms without requiring sign-ins for accurate omni-channel targeting and unified experiences.
- Unlock your data’s full potential – Transform your logged-in estate into unified audience segments while reducing reliance on third-party cookies.
- Enrich with premium datasets – Securely combine your audiences with advertising partners, retail data, and loyalty programs through our clean room-lite approach.
- Optimise campaign performance – Control ad frequency across every device to maximise efficiency and prevent audience fatigue.
Monetise Audiences
Connect your audiences to any ad server and monetise instantly.
- Monetise every visitor – Turn 100% of your audience into revenue, including privacy-focused browsers, with 2x CPM boosts for previously unaddressable users.
- Maximise open market revenue – Increase your CPMs and inventory yield by partnering with Covatic x Google PPS and other curation platforms across all your properties.
- Future-proof your business – Deploy across web, apps, DOOH, Smart Speakers, CTV, and connected in-car without worrying about platform changes.
- Protect your data strategy – Maintain precise targeting without third-party cookies or IDs through privacy-compliant on-device solutions.
Covatic unlocked over 500 new audience segments we never had access to before. The precision and depth of targeting has transformed how we understand and reach our audiences.