In today’s fragmented media landscape, reaching your audience across multiple devices and platforms can be a complex and daunting challenge. Traditional targeting methods are struggling to keep pace with the dynamic digital environment, while consumer privacy concerns have never been more pressing. Flawed attribution methods and the diminishing effectiveness of cookies for targeting and measurement lead to significant data gaps. It’s time to explore technological alternatives.
Introducing Audience Linking by Covatic.
Covatic’s technology achieves an impressive 65%-85% precision and recall rate in identifying household members, setting a new benchmark in CTV advertising accuracy.
