Data is processed on device – no need to store personal information
In the world of personalisation and audience insight, questions of privacy and security are inevitable. Privacy has been part of Serendipity’s design from day one. Our SDK ensures that private information is processed securely on your user’s own devices, only relising the needed information.
Individual windows of availability for the user to consume content based on their schedule. Each Media Opportunity has recommended time, format, delivery method and duration.
Overlaying tangible data with digital activity. This describes what the user is physically doing when engaging with your app.
The ability to understand a user’s context in real time, for example if they are interruptible. This can be used to drive next best actions.