CTV Solutions
Person-level addressability on CTV
Deliver the right ads to the right viewers at the right time with Covatic’s groundbreaking CTV person-level targeting technology.
Advanced Audience Intelligence
Our ARP technology detects mobile devices connecting to household Wi-Fi, creating real-time models of who’s watching. As people come and go, ads automatically adjust to stay relevant to the current audience. Covatic’s SDK takes this further by communicating across multiple smart TVs in the household, learning and adapting to shifting viewing habits.
Whether your audiences are co-viewing or watching alone, you achieve precision targeting that maximises engagement without compromising privacy.
CTV ads that adjust as viewers change
- Achieve true parity with digital by seamlessly bridging traditional and digital ad campaigns.
- Enable omni-channel measurement with precision campaign planning and execution.
- Target the right person at the right time on the most commanding screen in the house.
- Detect household members dynamically in real time using advanced Wi-Fi-based ARP technology.
- Keep ads relevant as household viewing behaviours shift throughout the day.
Unlock unmatched efficiency by adapting campaigns across multiple smart TVs in the home. - Achieve precision and privacy with targeting that protects user data without sacrificing results.
Why Choose Covatic?
Precision CTV targeting at scale
- Effortless integration and scale: Seamlessly integrate with leading ad servers for effortless campaign execution at any scale. Target the right audiences with precision across all platforms.
- Measurable revenue growth: Advertisers and publishers achieve 10-15% revenue increases with our person-level targeting capabilities. The results speak for themselves.
- 3x more inventory access: Unlock inventory that’s three times larger than traditional targeting methods. Reach viewers in premium ad spaces that were previously inaccessible.
CTV ad spend is growing faster than traditional TV and is set to overtake TV ad spend within three-years, but its lack of individual-level targeting leaves it struggling to compete with digital platforms like Google and Facebook.