The Hub

Business Leader Journey: Interview

Interview with Business Leader

So, what makes business leaders tick and what are they aiming to achieve when all is said and done? We spoke to Sarah Lawson Johnston, CRO and Board Member of Covatic, about her journey in business.

What are the biggest challenges you’ve faced in your career and how have you overcome them?

Adtech is an incredibly complex ecosystem with experts sitting in very specific areas and when I started, I assumed that everyone around me understood the whole thing. I felt like I needed to know every inch of the adtech industry to be respected in my role but quickly found that was not the case.

Once I realised that very few people understood the industry as a whole, I started gravitating towards those who were able to translate all the acronyms and intricacies into plain English. That’s what helped me navigate the maze of ad tech and conclude that there is a way to make sense of it all.
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