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Creative Trends That Will Dominate 2024 #YearInReview

Feature
Written by Benjamin Hiorns for Creativepool

We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months?

Of course, there are a few trends you can expect to see pop up more than a handful of times (AI, anyone?) but 2024 promises to be more than just the year of the machines.

Our wealthy selection of industry experts imagines a 2024 that’s funnier, looser, smarter, more collaborative and more creative and I for one can’t wait to greet it with open arms.A recent study found that job seekers rated the technology sector as the number one industry for the unnecessary use of jargon and nearly two-thirds (60%) said they were put off by technobabble when applying for roles. Research also indicates that workplace jargon makes life harder for professionals already in the industry, with 40% of respondents admitting to making mistakes because of misunderstanding complex lingo.
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