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AA/WARC 2022 ad spend report – reactions

Written by Mark Johnson for Mediashotz

The latest Advertising Association / WARC Expenditure Report shows the UK’s ad market grew 8.8% with ad spend totalling £34.8bn in 2022, despite a dip in the final quarter of the year.

However, these are challenging times and the outlook for the year ahead has been donwgraded.
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