Written by Nick Pinks for The Media Leader
Cross-device tracking has long been used by brands to build more consistent messaging across a variety of media when delivering ad campaigns.
However, cross-device tracking is becoming increasingly impractical, prompting marketers to wonder whether it’s feasible to be everywhere at once. The short answer is no.
Cross-device tracking has long been used by brands to build more consistent messaging across a variety of media when delivering ad campaigns.
However, cross-device tracking is becoming increasingly impractical, prompting marketers to wonder whether it’s feasible to be everywhere at once. The short answer is no.