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“Online advertising is squarely in the crosshairs”: what the ICO’s 30-day cookie ultimatum means for the future of data compliance

Written by Joseph Arthur for PMW

“They’re not going to stop at the cookie pop-up, that’s where they will start.” With the ICO giving a 30 day deadline for UK websites to get their ‘nuclear opt-out’ ducks in a row, PMW spoke to a panel of experts to unpack what this means for the online advertising industry at large.
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