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GDPR five years on: can regulation keep up with innovation?

Feature
Written by Joseph Arthur for PMW

It’s been half a decade since GDPR changed the way marketers view data privacy, but is the regulation dated – and is DPDI coming to the rescue for the UK now that it is out of the EU? PMW speaks to the experts to find out.

Half a decade ago, to ensure a level playing field for the fair and reasonable treatment of individuals’ personal data across Europe, businesses within the continent had to ensure their practices complied with a new set of regulations – the General Data Protection Regulation (GDPR).
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