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Why AI and sustainability present the greatest chances to get ahead in a recession

Written by Joseph Arthur for PMW

Troubling times are ahead, not just for the advertising industry but the UK economy at large, revealed the latest IPA Bellwether report. However, it isn't all doom and gloom, with a myriad of opportunities arising from the report.

PMW spoke to industry experts and in terms of where brands can look for a chance to get ahead of the competition and maximise their ROI in a downturn, two major opportunities have become apparent: AI and sustainability.
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