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“Provide the best possible platform for safe and responsible AI innovation”: eight experts on what Rishi Sunak’s UK AI Safety Summit should bring for marketers

Written by Joseph Arthur for PMW

With the UK Government's inaugural AI Summit now in the rear view, it remains to be seen exactly what the outcome of the discussion among Prime Minister Rishi Sunak and his peers will bring for both marketers and the UK at large.

Earlier this week, the Data and Marketing Association (DMA) released research indicating that a lack of confidence in the safeguards in place to protect society is causing ongoing trepidation towards AI among business owners.

Of the 43% of SMEs who do not plan to innovate with AI within the next 12 months, 40% believe current regulation does not offer sufficient safeguards for its development.
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