Written by Nick Pinks for Advertising Week
The first quarter of 2024 has been an eventful time for digital advertising. Cookies are out, privacy-first technology is in. Linear TV is declining further, while CTV continues to grow. And the industry is under more and more pressure to show its accountability when it comes to the use of consumer data and AI. In this article, I take a look at the latest trends, innovations, and industry shifts that have been dominating discussions over the past three months, and what impact these will have on marketers going forward.
The first quarter of 2024 has been an eventful time for digital advertising. Cookies are out, privacy-first technology is in. Linear TV is declining further, while CTV continues to grow. And the industry is under more and more pressure to show its accountability when it comes to the use of consumer data and AI. In this article, I take a look at the latest trends, innovations, and industry shifts that have been dominating discussions over the past three months, and what impact these will have on marketers going forward.