Written by Ahmed Elkady for The Media Leader
In what could be a transformative moment for how media is funded by online advertising, Google is facing the very real prospect of having to break up its lucrative adtech business.
Two years ago, the European Commission had opened an investigation into the Alphabet company, focusing on potentially anti-competitive behaviours such as giving preference to its own ad services.
In what could be a transformative moment for how media is funded by online advertising, Google is facing the very real prospect of having to break up its lucrative adtech business.
Two years ago, the European Commission had opened an investigation into the Alphabet company, focusing on potentially anti-competitive behaviours such as giving preference to its own ad services.