The Hub

The smart speaker (sound)wave: opening up high-value audiences for brands

Nick Pinks, CEO of Covatic, highlights the marketing opportunities presented by the vast potential and escalating value of digital audio, which offers a ready-made relationship with listeners and a contextually relevant way to target audiences.

The impending death of radio has been a topic of conversation since the invention of TV – yet audio in its various formats is still thriving in 2023. Evolving in tandem with technology and consumer trends, audio meets contemporary needs thanks to its portable and on-demand nature. It’s perhaps not surprising, then, that digital audio adspend is growing at a steady pace, poised to reach $12.8bn by 2027, while podcasts have been hailed as one of the biggest growth opportunities in 2023.
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