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The smart speaker (sound)wave: opening up high-value audiences for brands

Written by Nick Pinks for PMW

Nick Pinks, CEO of Covatic, highlights the marketing opportunities presented by the vast potential and escalating value of digital audio, which offers a ready-made relationship with listeners and a contextually relevant way to target audiences.

The impending death of radio has been a topic of conversation since the invention of TV – yet audio in its various formats is still thriving in 2023. Evolving in tandem with technology and consumer trends, audio meets contemporary needs thanks to its portable and on-demand nature. It’s perhaps not surprising, then, that digital audio adspend is growing at a steady pace, poised to reach $12.8bn by 2027, while podcasts have been hailed as one of the biggest growth opportunities in 2023.
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