“The ethos throughout 2023 is spend smarter, not harder”: 15 marketers on the AA/WARC adspend growth predictions

2023-04-28 08:00 Feature

Written by Sarah Dennis for PMW

What should marketers be doing to reinforce value? What are the opportunities ahead? Our expert panel dissect the latest AA/WARC results and the implications for performance marketers in 2023 and 2024.