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Total marketing budget growth hits 1-year high: UK IPA Bellwether report

Feature
In the first quarter of 2023, UK companies showed a greater appetite for marketing activities to support their brands, despite an ongoing cost-of-living crisis. The tone struck by the industry is a cautiously optimistic one, and whilst firms remain concerned about the industry-wide picture, budget plans show positivity – sales promotions is the top performer, as firms prioritise ways to help out customers.
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