Written by Mark Johnson for Mediashotz
Original photo: vegefox.com.
Covatic, developer of a best-in-class privacy-first audience targeting solution, has today announced the launch of its Audience Linking solution, enabling media owners to pool audience cohorts across a range of platforms and digital properties – while respecting user privacy.
Audience Linking
Audience Linking by Covatic tackles the challenge of recognising anonymous users across various apps, websites, smart speaker skills, and CTV services in a privacy-secure and scalable way.
Media owners can leverage the granular audience knowledge provided by the solution, and deliver a highly addressable and targeted advertising experience.
Unlike traditional methods, Audience Linking does not rely on third-party cookies and seamlessly integrates with any form of first party or pan-publisher ID. Moreover, it can operate effectively even in environments where no IDs are present.
Original photo: vegefox.com.
Covatic, developer of a best-in-class privacy-first audience targeting solution, has today announced the launch of its Audience Linking solution, enabling media owners to pool audience cohorts across a range of platforms and digital properties – while respecting user privacy.
Audience Linking
Audience Linking by Covatic tackles the challenge of recognising anonymous users across various apps, websites, smart speaker skills, and CTV services in a privacy-secure and scalable way.
Media owners can leverage the granular audience knowledge provided by the solution, and deliver a highly addressable and targeted advertising experience.
Unlike traditional methods, Audience Linking does not rely on third-party cookies and seamlessly integrates with any form of first party or pan-publisher ID. Moreover, it can operate effectively even in environments where no IDs are present.