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From AI ‘rabbits’ to smart cars: 7 marketing experts on future tech at CES

Written by by Robin Langford for PMW

The CES show in Las Vegas revealed a treasure trove of futuristic technology – but what are the implications of the latest consumer gadgets for marketers? PMW spoke to experts on the conference floor to talk about AI chips in cars, pocket assistants, and smart homes.

The Consumer Electronics Show (CES) is one of the biggest events in the global technology calendar, attracting around 130K attendees and thousands of exhibitors in a sold-out West Hall of the Las Vegas Convention Center.

From the inception of the smartphone to the advent of generative AI, throughout history the arrival of new technology often brings new data touchpoints and implications for marketers.

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