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The Hub

Taking an Ethical Approach to Audience Creation

Feature
Written by Nick Pinks for Advertising Week

Every day, an endless amount of personal data is traded for the purposes of advertising. The global datasphere itself has grown to unfathomable proportions: by 2025, it is predicted to reach 181 zettabytes.

However, while the amount of data available has been swiftly increasing since the internet’s inception, laws have been comparatively slow at keeping pace with technology.
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