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California's Solution To Online Privacy Has Holes

Written by Laurie Sullivan for MediaPost

The first snowfall of the season came and went this past week in Wyoming at the edge of the Bridger-Teton National Forest, covering the golden leaves of Quaking Aspen and green pine trees filled with pine cones. Although I moved six years ago from California, a state I still love, I continue to follow the politics of Governor Gavin Newsom.

Last week, Newsom signed the Delete Act, which allows state residents to make one request to remove their information from all data brokers registered in the state. The move could create unintended structural consequences for the advertising industry.

Senate Bill 362, known as the Delete Act, directs the California Privacy Protection Agency to create a new tool by January 2026 to accomplish this, but the act has national implications.
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