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Earth Day 2024: Adtech/marketing leaders on how they’re taking action

Written by Mark Johnson for MediaShotz

The impact of plastics on our increasingly fragile planet has been highlighted today, as Earth Day 2024 kicks off with the theme Planet vs. Plastics.

Worryingly, the plastics issue has become so entrenched that it now harbours potentlally life-threatening issues for the human system.

Clearly we all need to do our part to help reduce plastics in our day-to-day home and work lives, with every industry in the world needing to address the issue.

So here’s what some of our leading media and adtech thinkers have to say on the matter and how rthey’re taking action themselves…
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