Written by Robin Langford for PMW
Is it time to discount or defend price premiums? As this week’s IPA report paints a picture of unsteady adspend growth, PMW quizzed our panel of marketing experts on navigating the rocky year ahead - with AI, supply chain transparency, CTV and retail media emerging as key themes.
Is it time to discount or defend price premiums? As this week’s IPA report paints a picture of unsteady adspend growth, PMW quizzed our panel of marketing experts on navigating the rocky year ahead - with AI, supply chain transparency, CTV and retail media emerging as key themes.