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“How do brands avoid becoming non-essential?” 35 performance marketers on the IPA Bellwether results

Written by Robin Langford for PMW

Is it time to discount or defend price premiums? As this week’s IPA report paints a picture of unsteady adspend growth, PMW quizzed our panel of marketing experts on navigating the rocky year ahead - with AI, supply chain transparency, CTV and retail media emerging as key themes.
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