The Hub

Covatic raises $5m in Series A funding, led by Praetura Ventures

Written by Mark Johnson for Mediashotz

Covatic’s solution enables personalised targeting in a future-proof and ethical way. The investment will be used to further develop its technology while bringing it to the global advertising and media market.

Other investors include Creative UK’s Creative Growth Fund and Comcast.

Covatic’s ID-less, privacy-first technology helps brands understand their audiences without extracting, collecting or sharing individual consumer data. Individual consumer data is kept within a user’s device – not sent to the cloud.
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