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Audience Targeting Firm Covatic Names CRO and CMO

Written and published on MrWeb

In the UK, audience targeting solution Covatic has given its Board Chair, Sarah Lawson Johnston the role of Chief Revenue Officer. In addition, Sarah Whitfield joins the company as Chief Marketing Officer.

Sarah Lawson Johnston and Sarah WhitfieldBirmingham-based Covatic helps media companies deliver addressable advertising without revealing personal data. Its 'ID-less' technology covers all major platforms, helping brands understand their audiences without extracting, collecting or sharing individual consumer data. Earlier this month, the firm raised $5m in a Series A round of funding, which it will use to scale its audience segmentation tool, A-Type, and its market reach.
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