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Watch: Covatic CEO Nick Pinks on how to approach the post-cookie future

Feature
Pinks sat down with reporter Jack Benjamin (The Media Leader) earlier this year at the Dmexco conference in Cologne. The pair discussed how to target digital audiences with a privacy-first mindset as the ad industry continues to move away from cookies.

Pinks shared insights on how to shift the focus from tracking and targeting and towards building long-term customer relationships through trust.

“It’s an opportunity for the industry to step back and go, ‘What I’m really trying to do is get the right advert in front of an audience group who are likely to want to buy my product,” continued Pinks. “‘Can I do that better?'”
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