Written by Mark Johnson for Mediashotz
Global tech giant Google today starts turning off internet cookies for some users of its Chrome search engine, marking the end of an era in web tracking.
Although only 1% of Chrome users are likely to be affected it still represents a chunky 30 million people around the world, and sets new boundaries for brands and advertisers in the digital world.
It’s been a long time coming, and brands, adtechs and advertisers will all need to innovate in new ways.
So we asked our adtech leaders for their reaction to what ‘C-day’ really means for everyone…
Chrome cookie era is over.
Global tech giant Google today starts turning off internet cookies for some users of its Chrome search engine, marking the end of an era in web tracking.
Although only 1% of Chrome users are likely to be affected it still represents a chunky 30 million people around the world, and sets new boundaries for brands and advertisers in the digital world.
It’s been a long time coming, and brands, adtechs and advertisers will all need to innovate in new ways.
So we asked our adtech leaders for their reaction to what ‘C-day’ really means for everyone…
Chrome cookie era is over.