The Hub

Chrome ‘C-day’: Adtechs on Google’s cookie switch-off

Global tech giant Google today starts turning off internet cookies for some users of its Chrome search engine, marking the end of an era in web tracking.

Although only 1% of Chrome users are likely to be affected it still represents a chunky 30 million people around the world, and sets new boundaries for brands and advertisers in the digital world.

It’s been a long time coming, and brands, adtechs and advertisers will all need to innovate in new ways.

So we asked our adtech leaders for their reaction to what ‘C-day’ really means for everyone…

Chrome cookie era is over.
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