New chief revenue officer Sarah Lawson Johnston brings two decades of leadership experience in the advertising technology industry, having previously spent three years as part of the company's launch team.
As a current chair of the board, she will devise the long-term vision for the company as the new CRO, working with sales, marketing and customer success teams.
Before joining Covatic, Lawson Johnston was EVP, managing director of agency partnerships EMEA at enterprise media platform HudsonMX.