Company profile: Covatic

Originally published in Mobile Marketing Magazine Mobile Marketing Magazine discusses targeting advertising without tracking, the importance of smart personalisation in apps, and serving content whilst securing personal data with Covatic CEO Nick Pinks. Mobile Marketing: So what’s the story behind Covatic? Nick Pinks: Covatic creates the tech, data and tools to drive targeted and engaging in-app experiences […]

Don’t underestimate Google – this is not all we’ll hear about FLoC

Tuesday 23-03-2021 14:45 Don’t underestimate Google – this is not all we’ll hear about FLoC First published on Mobile Marketing Magazine Nick Pinks, CEO of Covatic, argues that there’s much more to come than what Google has so far revealed about its FLoC (Federated Learning of Cohorts) solution. When Google went public with its roadmap for […]